Cosmopolitanism and Nativism in Social Media: The Possibility of Connective Action as a Support for Political Communication
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This paper explores the transformation of politics in the digital environment, as a product of the arrival of a different media system, competitive with the mass media system which created contemporary communication. Social media are fundamentally different to mass media, and their direct relationship with contemporary political contention between cosmopolitanism and nativism is reflected in the diversity, oppositionality and conflictiveness of political discourses without intent or potential for dialog, in said social media. Connective action, understood as the form in which the collection of individually-motivated actions converge into an apparently collective discourse, bounded by digital media, is the common element to many of contemporary mobilizations, and have been aptly used by political and social actors for their own ends. It is postulated that cosmopolitanism / nativism as an axis of discursive conflict is the main motivator and enabler of connective action
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