First semester 2024 (january -june 2024)

Published: 2024-01-04

Full Issue

N.° 9 (I SEMESTRE 2024) (Spanish)

Editorial

Editorial

Pablo Andrés Escandón Montenegro

4

pdf (Spanish)

Presentation

Presentation

Jenny Jovita Yaguache Quichimbo, Gustavo Isch Garcés

5-7

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Monographic

Transmedia Strategies to Communicate in Organizations: A Methodological Proposal

Luis Farinango

8-20

PDF (Spanish) HTML (Spanish)

Branded Podcast: The Case of an Argentine Agribusiness Company

Vanina Belén Canavire

21-39

PDF (Spanish) HTML (Spanish)

How is Digital Communication Positioned in Independiente del Valle?

Pablo Rodrigo Campos Bastidas

40-54

PDF (Spanish) HTML (Spanish)

Communication Plan to Strengthen the Kitu Kara Identity of the Llano Grande Commune

Saúl Pulupa Changoluisa

55-69

PDF (Spanish) HTML (Spanish)

Miscelánea

Transmedia Journalism and Social Media: An Analysis of Narratives in Digital Media in Ecuador

Consuelo Aguirre Mayorga

70-82

PDF (Spanish) HTML (Spanish)

From Teachers and Writers to Journalists: Evolution and Current Status of Female Journalism in Ecuador

Ana Gabriela Dávila Jácome

83-100

PDF (Spanish) HTML (Spanish)

Post-Truth as a Social Discourse and Product of Hegemony

Carlos Aulestia Páez

101-114

PDF (Spanish) HTML (Spanish)

Appropriation of Art in Advertising: I Am Not Sure Goya Would Have Liked This

Matías López Iglesias, María Teresa Gigosos Tamariz

115-132

PDF (Spanish) HTML (Spanish)

Political Radicalization and Emotions: The Transfer of the PP Vote to VOX

Erika Jaráiz Gulías, Gemma Vicente Iglesias, María García-Maseda

133-152

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