Artificial Intelligence in the Nike Maker Experience Project
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Abstract
This research analyzes the use of artificial intelligence in the project of the Nike brand, called Nike Maker Experience, which is established from the digital design and production process that gives buyers the ability to create in a personalized way the model of their sneakers. In this case, qualitative methodology is applied with content analysis to determine the resource of generative artificial intelligence, mainly based on machine learning algorithms with the use of input data, which shows the tracking of objects and projections to create a product. In addition, the way in which the brand allows to capture in images the preferences of customers through voice commands, in order to deliver a physical and specific model in record time, is recognized.
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