Estudios de la Gestión: Revista Internacional de Administración Núm. 18 (julio-diciembre 2025)

Published: 2025-07-01

Full Issue

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Presentation

presentation

Wilson Araque

5-7

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Focus

Emerging Trends in Consumer Wellbeing

Andrea Vargas González, Leonardo Ortegón Cortazar

11-34

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Contribution of IT in Scientific Research: A Case of Economic Sciences

Tania Mora, Dyalá de la O Cordero, Jaime Solano Soto

35-57

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Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior

Mauricio Quisimalin Santamaria, Alice Garzón Moantaguano, Anabel Parra Jiménez

59-85

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Affect and Memory: The Impact of Emotional Advertising on Brand Memory.

Claudia Benavides Polo, Pablo González Loyola

87-109

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Studies

The Impact of Technological Updating on the Competitiveness of Meat Companies in Cuenca

Christian González González, Juan Pablo Vázquez

113-137

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The Influence of Business Innovation on Key Success Factorsin Organizations

Derlis Duarte Sanchez, Rafaela Guerrero Barreto, Kwan

139-160

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Analysis of Logistics Performance and its Impacton Total Bilateral Trade betweenColombia and China

Harold Bustamante Matoma, Jorge Vargas Gonzalez

161-185

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Propuesta para el desarrollo de zonas rurales andinas basada en estrategias turísticas experienciales: Caso de estudio, la comunidad de Santa Bárbara en el cantón Cotacachi, Ecuador

Juan Benítez, Ismael Yépez Moreira, Diego Flores Torres

187-208

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Point of view

Epistemology and Praxis in Organizational Studies in Brazil

José Henrique de Faria

209-215

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The Evolution of Marketing in the 21st century: Integrate Perspectivesfor a New Organizational Environment

Ángel Lechas Ramos

216-220

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Reviews

Marketing 4.0:Moving from Traditional to Digital

Gustavo Gallo Mendoza

231-234

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Interview

Integrating Perspectives in XXI Century Marketing. Interview with Pablo Vidal Fernández

Gustavo Gallo Mendoza

221-225

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PyME Observatory and academic activities

PyME Observatory and Academic Activities

Paúl Paredes

226-230

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