Marketing 4.0:Moving from Traditional to Digital

Gustavo  Gallo Mendoza

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Published: 2025-07-01

Keywords:

Marketing 4.0: Moving from Traditional to Digital

Gustavo Gallo Mendoza

Abstract

Marketing 4.0:
Moving from Traditional to Digital

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Issue

No. 18 (2025): Perspectivas integradas en el marketing del siglo XXI

Section

Reviews

How to Cite

Marketing 4.0:Moving from Traditional to Digital. (2025). Estudios De La Gestión: Revista Internacional De Administración, 18, 231-234. https://ojs.freddyguerrero.com/index.php/eg/article/view/5771

References

Marketing 4.0:

Moving from Traditional to Digital

Most read articles by the same author(s)

Gustavo Gallo Mendoza, Integrating Perspectives in XXI Century Marketing. Interview with Pablo Vidal Fernández , Estudios de la Gestión: Revista Internacional de Administración: No. 18 (2025): Perspectivas integradas en el marketing del siglo XXI

Contacto

estudiosdelagestion@uasb.edu.ec
Universidad Andina Simón Bolívar, Sede Ecuador.
Toledo N22-80 (Plaza Brasilia) Quito, Ecuador.
(593 2) 322 8084, ext. 1707.