The most hidden challenges of climate change: Global thinking, communication crisis and the art of negotiation
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Abstract
This article explains climate change as an unmistakable phenomenon, with a global impact and capable of penetrating all social and economic levels of society, besides its well-known impacts on the environment and biodiversity. Therefore, it is crucial to counteract it, not only from a political point of view, by implementing measures of adaptation and mitigation at a global level, but also from a communicational standpoint. The facts about climate change need to be communicated effectively to different audiences, ranging from science experts to members of the civil society. Unfortunately, at present we are far from counting on an effective global communication strategically focused on climate change. This gap leaves room to improve the communicational standards inside this critical area through a new figure: the scientist-communicator.
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